Subhash Chandra's Zee Media Partners With MAI Labs For Immersive Tech Platform 'MayaaVerse' Having raised over USD 17.5 million at a valuation of 250 million from global investors, MAI Labs plans to raise the next USD 50 million at a valuation of half a billion dollars

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

L-R: M J Akbar, Subhash Chandra, and Tapan Sangal

Immersive technology start-up MAI Labs, on Wednesday, announced the launch of its new platform MayaaVerse in association with Subhash Chandra's Zee Media Partners.

MayaaVerse aims to revolutionize digital interactions, offering unparalleled virtual immersion.

"MayaaVerse represents a milestone in MAI Labs' mission to redefine human-computer interaction and unlock creativity within immersive environments. This advancement marks the next stage of interaction—a seamless fusion of the physical and digital worlds. Our goal is to revolutionize the creator economy by offering an innovative platform that empowers creators to develop, collaborate, and monetize their digital content in new and transformative ways using immersive technologies and AI. Given the immense potential we see, we are confident in our decision to make a significant investment in this technological arena," stated Tapan Sangal, Lead Visionary, MAI Labs.

The key features of the platform will include utilizing VR and AI for photorealistic environments; eliminating the need for high-end systems; offering a platform for creators to showcase, protect, share, and monetize their digital creations; and various interactive and immersive experiences for digital engagement.

Predicting the potential, Zee Media has entered the picture. Notably, Zee Media will enable the creation of immersive and interactive digital experiences by developing exclusive immersive content, hosting virtual events, and facilitating interactive fan engagements within the MayaaVerse.

"Right since our inception, Content Creation has been at the core of our strategic approach. As pioneers in the realm of media and entertainment, ZEE has taken first steps in many areas than one, setting a trend for the industry. Our collaboration with MayaaVerse is a yet another pioneering step in the content creation process, giving us an opportunity to further enhance the entertainment experience for our viewers, by embracing and leveraging state of the art tech. With immersive virtual environments, exclusive VR content and interactive features, this collaboration will enhance the level of viewer engagement; and at the same time, provide us with potential revenue generation opportunities. We are excited to join hands with the team of MayaaVerse, in our journey of offering world class content to our customers across the globe," Zee Entertainment Enterprises stated.

Having raised over USD 17.5 million at a valuation of 250 million from global investors, MAI Labs plans to raise the next USD 50 million at a valuation of half a billion dollars.

Paromita Gupta

Entrepreneur Staff

Freelancer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

AutoDukan and Kaleidofin Capital Raise Fresh Funding Rounds

The below brands have announced their latest funding rounds.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Technology

AI Is Opening Up New Roles Which Didn't Exist a Year Ago: Puneet Chandok of Microsoft

AI orchestrators, agent bosses, workflow designers, software optimizers, are some of the roles which have come up, says Microsoft India and South Asia, president, Puneet Chandok

News and Trends

NSE Appoints Former MCA Secretary and IFSCA Chief Srinivas Injeti to Public Interest Director Role

A 1983-batch IAS officer from the Odisha cadre, Injeti has over four decades of experience in corporate and financial regulation, insolvency and competition law, corporate governance, and public policy.