Firstsource Solutions Expands into UK Retail Sector with Ascensos Acquisition Specialising in retail and e-commerce, Ascensos will now operate as a separate business unit within Firstsource, maintaining its Scottish headquarters and its established brand identity.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Dr Sanjiv Goenka, Chairman of RPSG Group and Firstsource

Firstsource Solutions, a business process management (BPM) provider under the RP-Sanjiv Goenka Group, has announced the acquisition of UK-based customer experience outsourcing partner Ascensos.

Specialising in retail and e-commerce, Ascensos will now operate as a separate business unit within Firstsource, maintaining its Scottish headquarters and its established brand identity. This move enables both companies to leverage each other's strengths in technology and customer service expertise.

John Devlin, CEO of Ascensos, will continue to lead the company as it integrates with Firstsource. "The depth of Ascensos expertise in the retail and ecommerce sectors, now combined with the strength of Firstsource technology and expansive global capabilities, will only accelerate our transformation programmes for existing clients while improving our operational experience for our customer-facing colleagues. Both Ascensos and Firstsource have enviable reputations for delivering world-class customer experiences for blue-chip brands—we look forward to growing our global solutions together," Devlin said.

The acquisition is aligned with Firstsource's strategic growth plans. According to Dr Sanjiv Goenka, Chairman of RPSG Group and Firstsource, "This acquisition is aligned with the strategic capabilities Firstsource has been pursuing toward growth and expansion. We're thrilled about the potential that Ascensos's extensive retail knowledge, Firstsource's advanced technology, and the RPSG Group's deep expertise bring together," said Dr Sanjiv Goenka, Chairman of RPSG Group and Firstsource.

"Ascensos opens a host of new growth opportunities for us that are underpinned by our strategy of delivering differentiated services built on deep industry knowledge and tailored technology. This collaboration will benefit our current clients and enable us to pursue new opportunities in the thriving retail sector," he added.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

News and Trends

Reveal HealthTech Raises USD 7.2 Mn to Expand AI-Driven Healthcare Solutions

The fresh funding will be channelled towards scaling its flagship products, BioCanvas and Prism AI.

Growth Strategies

GST Rate Cuts To Bolster FMCG Sector; Daily Goods To Get Cheaper

FMCG companies such as Marico, Emami, GCPL, Zydus Wellness, are prioritizing to pass on the GST benefits to consumers at the earliest