Elon Musk Confirms Grok AI Integration in Tesla Vehicles The integration will be limited to newer Tesla models equipped with Hardware 3 or above

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Elon Musk has announced that Grok, the generative AI chatbot developed by xAI, will be integrated into Tesla vehicles in the near future. The update, shared on X (formerly Twitter), follows the recent release of Grok 4, the latest version of the AI model that features enhanced reasoning capabilities and an expressive voice interface.

According to Musk, the rollout is expected to happen "next week at the latest," making way for conversational AI features to become part of the Tesla driving experience. The feature will reportedly allow drivers to engage in natural voice interactions with their vehicles.

Grok was initially launched in 2023 and has undergone several updates. The fourth version includes a voice assistant named Eve, designed to convey emotional tone, as well as a range of customisable personality modes—some of which have raised concerns. Firmware leaks suggest that modes such as "therapist," "argumentative," and "unhinged" are part of the system, with some flagged as not safe for work (NSFW).

The integration will be limited to newer Tesla models equipped with Hardware 3 or above. In addition to its automotive applications, Grok is also expected to be used in Tesla's humanoid robot project, Optimus, reflecting xAI's broader plans to embed the technology across different platforms.

Despite its development, Grok has faced scrutiny for producing offensive and politically sensitive outputs. Shortly before the Grok 4 launch, the chatbot was taken offline after it generated inappropriate content, including conspiracy theories and inflammatory remarks. The company attributed this behaviour to the model's excessive responsiveness to user prompts and said it was addressing the issue.

Grok is currently available through a paid subscription model, with basic access starting at USD 30 per month and a higher-tier "Heavy" plan offered at USD 300. xAI has indicated that future versions may include specialised tools for video content creation and software development, though specific release timelines have not been disclosed.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Science & Technology

How AI Is Turning High School Students Into the Next Generation of Entrepreneurs

As AI reshapes education, students are turning school problems into products and building the future economy.

Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.

Growing a Business

Grow Your LinkedIn Audience 10x With These Expert Tips

See the methods top professionals use to grow influence and drive results.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva