4 Designer Collaborations That have Created An Impact Famous brands are collaborating creatively with well-known designers to produce tales that set new benchmarks for creativity in the business. These are a few imaginative joint ventures.

By Kavya Pillai

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Bombay Shirt Company x Arjun Khanna

Famous brands are collaborating creatively with well-known designers to produce tales that set new benchmarks for creativity in the business. These are a few imaginative joint ventures.

Arjun Khanna With Bombay Shirt Company

This exclusive BSC X AK collection is an ode to meticulous craftsmanship and intricate design-detail, transforming each shirt into a wearable piece of art. From the specific silai (stitch) detailing to thoughtfully placed metal hardware and distinctive washes, every feature is designed with purpose, celebrating denim's rich heritage and timeless style. Akshay Narvekar, Founder and CEO, Bombay Shirt Company shared, "When we were thinking of our next collab there was one name we kept coming back to - Arjun Khanna. His name and brand is synonymous with exceptional quality and a rich tailoring heritage. We couldn't think of anyone better to bring a collection like this to life."

Designer Arjun Khanna said, "Denim is a timeless fabric that is close to my heart. As a lifelong student of denim to being a collector of vintage denim for over 3 decades, I knew this was going to be the foundation for our first Limited drop. Akshay, Neha and the Bombay Shirt Company team instantly resonated with what we envisioned. We've spent months pouring over every distinct detail from the metal rivets, the colour of every thread, to the cuts and labels. Each shirt is hand-stitched. Each is unique. Each is a wearable piece of art. Thrilled to partner with Bombay Shirt Company to take our shared vision into more wardrobes in India and around the world." This limited edition collection includes 12 ready-to-wear shirts: 10 crafted in varying shades of denim and 2 in a unique fabric, adding an element of surprise. Each design is instantly iconic, seamlessly blending vintage aesthetics with modern versatility for the discerning man.

Manish Malhotra With Starbucks India

Starbucks India has joined forces with famous designer Manish Malhotra to embrace the convergence of coffee, art, and design. The tailored experience is offered by the limited-edition lifestyle drinkware series. Every product, from ceramic mugs to stainless steel tumblers, highlights traditional floral techniques and cultural history while drawing inspiration from Kashmir's stunning and intricate patterns. This partnership enhances the coffee experience by fusing local heritage with international flair. In addition to honoring artistry and the beauty of nature, the collection enhances the unique coffee experience.

Masaba Gupta, and Chef Romain Cornu With Yauatcha

Yauatcha, chef Romain Cornu, and designer Masaba Gupta have collaborated to create an unparalleled, multi-sensory Diwali experience that skillfully blends the skills of cooking and beauty. The dessert line is a fusion of colors, textures, and scents, inspired by Masaba Gupta's vivid aesthetic and LoveChild fragrances. Every product in the line, which includes macarons, chocolates, and bonbons, demonstrates originality and ingenuity. This partnership offers a harmonic fusion of aroma and taste to celebrate Diwali while also pleasing the senses. transforming it into a genuine celebration of creativity, innovation, and joy.

Sabyasachi Mukherjee With Asian Paints

Asian Paints has worked with famous designer Sabyasachi Mukherjee to improve the notion of home dcor. 'Nilaya,' an exclusive brand of luxury home furniture, is more than just a collection; each fabric tells a tale of beauty. The collection, which adds a touch of luxury to home decor, features five distinct themes—Thar, Makhmal, Soofa, Hazaribagh, and Chowk—all of which are inspired by Sabyasachi's varied experiences. Beyond aesthetics, the partnership highlights that people may affordably add a luxurious touch to their homes, making home décor more accessible, even for those with tight budgets.

These brand partnerships highlight the connection of cultures and show off a fusion of creativity and business. They also reinvent industries.

Kavya Pillai

Former Correspondent

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