3 Steps To Find Your Niche & Flourish Yassine Medaghri-Alaoui, a multiple-owner businessman, says it is essential for people to know what they can do to create a thriving career for themselves

By Shishir Jajo

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Yassine Medaghri-Alaoui

Enough has already been said about many individuals from different parts of the world who go ahead in their quest to do the different and push their limits to sculpt a unique career for themselves in their chosen industries. However, it is also essential to notice that all these individuals have attained their definition of success by following one thing: persistence. Entrepreneur Yassine Medaghri-Alaoui shares that it is essential for people to know and understand this, and make pertinent efforts in gaining great momentum in their areas of interest.

Yassine has created multiple-businesses into different niches such as real estate, automobile, IT and technology, academics, and tourism and luxury concierge services, among others. He entered all those niches that he felt passionate about, made it unique through his skills and talent and thrived due to his hard work and perseverance.

He shares a few steps that he believes can help people identify their niche and lead them towards creating a flourishing career for themselves.

Know what your skills are

The first and foremost thing for getting into any field is the ability to know and identify one's skills. It is essential for people to make an inventory of their strongest skills that they feel passionate about. Yassine has done everything with passion, which is also one reason for his success across industries. He believes that people must examine their strengths and experiences for finding their unique niche. "Anything that excites you and fills you with a positive energy is most of the times your specific niche," says the entrepreneur.

Find the industry gap

Many people wish to enter the same industries that have already been oversaturated by others. However, Yassine says people need to work towards the 'different' they wish to offer in the same market. The key is to look at a famous market and then identify the gaps where people can offer their new and refreshing perspectives. "Before getting into the market, one needs to find the gap and offer things that can fit perfectly into the same," opines Yassine.

Choose the right platform

Today, marketing plays a huge role in defining and making a brand a success story. After understanding the skills one possesses and the unique things they can offer to create their unique niche, they must also choose the right platforms to reach more people. "Choosing the right platforms will help you meet your right audience and help you create a much stronger brand over time," says Yassine.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

FlexifyMe and House of Zelena Raise Early-Stage Funding

The below Indian brands have announced their latest funding rounds.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Leadership

The Most Dangerous Word in Entrepreneurship is "Try"

If you're struggling to get things done or meet your goals, you need to ask yourself: Are you trying, or doing?

News and Trends

Netweb Technologies Secures INR 1,734 Cr Order to Strengthen AI infrastructure

Execution is scheduled between the last quarter of FY26 and the first half of FY27.

Technology

No Immediate Plans For Manufacturing Or R&D In India; To Works With Local Customers: Christophe Fouquet, CEO, ASML

We are establishing a customer support office to work more closely with local customers and eco-system partners. As India continues to expand its semiconductor manufacturing capabilities, ASML is pleased to contribute its technological expertise, says Christophe Fouquet