The Agritech Governor Founded in 2010, the venture capital firm is working towards funding entrepreneurs who are building the future of agriculture and food systems in India.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mark Kahn, managing partner, Omnivore

After a stint with Syngenta and Godrej Agrovet, Mark Kahn teamed up with Jinesh Shah to start Omnivore in 2010. The venture capital firm is working towards funding entrepreneurs who are building the future of agriculture and food systems in India. So, amid the global economic doldrums, will the coming days be any easier for startups seeking investment? "While we can feel the effects of the global economic slowdown in India, the impact on the agritech sector is more limited than in other sectors," shares Mark Kahn, managing partner, Omnivore.

His four key criteria for selecting a prospective startup are team, technology, total addressable, and traction. Kahn also adds that late- stage funding will be tough, while early-stage funding, especially seed rounds, will remain unaffected. In comparison to the 2021 trend, startup valuations have adjusted to a realistic level. So, has Omnivore's approach to funding changed now? "No. We still look to back startups that are aligned with our theory of change and fulfill the 4 Ts."

On measures recommended to portfolio companies during times of burn and runaway, Kahn says that reducing marketing expenses, strengthening customer retention, and building frugal customer acquisition strategies are vital. For FY23-24, climate action will be a major focus area, and they'll be actively catalyzing the agrifood life sciences space in the country. AFLS is eyed by the firm as their strongest line of defence against climate change. Simply put, Kahn and Omnivore are obsessed with agritech and for all the right reasons.

FACTSHEET:

No. of startups invested in: Since inception: 40+ In FY 22-23: 4 new startups

No. of exits: In FY 22-23: 2

Focus sectors: Farmer Platforms and Fintech, Precision Agriculture, Agri B2B Marketplaces, Farm to Consumer (F2C) Brands, Agrifood Life Sciences, and Post-Harvest Technologies

Fund Size: Fund 2: USD 97 Mn, Fund 1 : USD 30 Mn

Paromita Gupta

Entrepreneur Staff

Freelancer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

News and Trends

Reveal HealthTech Raises USD 7.2 Mn to Expand AI-Driven Healthcare Solutions

The fresh funding will be channelled towards scaling its flagship products, BioCanvas and Prism AI.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Growth Strategies

GST Rate Cuts To Bolster FMCG Sector; Daily Goods To Get Cheaper

FMCG companies such as Marico, Emami, GCPL, Zydus Wellness, are prioritizing to pass on the GST benefits to consumers at the earliest