Develop Lucrative Strategies That Can Complement Your Business Idea Ethan Kekoaponoali'i MacAuley's unique marketing tool is the way to approach success

By Srivatsa KR

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ethan Kekoaponoali’i MacAuley

The dynamic nature of marketing has given home to innumerable advancements and has allowed the global population to have access to better marketing tactics. When you compare and scrutinize the traditional and prevalent marketing system, you will recognize that the former presents rudimentary techniques which have inconsequential outcomes if applied today. Digital and social media marketing have swiftly changed the landscape of marketing upon its arrival. Marketers and businesses engage in lucrative marketing practices to ensure that they are interacting with the right audience. Ethan Kekoaponoali'i MacAuley, a digital marketing expert, has always favored the growing prominence of digital marketing spaces, as he establishes that these strategies incentivize instant growth while staying efficient and cost-effective.

The time today is defined by digital developments, therefore to complement the ongoing system, digital marketing is the most prudent option for all. The buyers today are different since their time of engagement with promotional or marketing activities has plunged. To tackle the problem, marketers have to come with innovative marketing tools, exciting offers, incentives, and many more. All of the above elements can be discovered through digital or social media marketing.

Kekoa MacAuley, the CEO, and founder of Esquared Media LLC has amassed unique marketing tools which provide significant outcomes when incorporated into the business. This data-oriented firm concentrates on identifying prospective customers and driving them into the business. Kekoa believes that recognizing the correct demographics which are suitable for your business will be the first step towards initiating growth through digital marketing. Subsequently, other aspects such as customer's perspective, market demand, creative reinforcements, and many more come into the picture.

Content marketing, relational marketing, conversational marketing, branding, permission marketing are some of the elements when combined to form a strong marketing base. Even though these can be best utilized together, using them at a time will also give you desirable outcomes. The pivotal point to remember while commencing your marketing journey is that having an omnichannel for marketing your business will gather you more prospects. Consumers today instantly lose interest or change their medium of consuming content. To keep up with their pace, marketers should adopt multiple platforms for digital marketing.

Moreover, in order to expect profits from this digital marketing, you firstly need to invest. Digital space has the potential to accommodate an expanse of information, but to stand out and get yourself aligned with the algorithm, your product and service should stand unmatchable, while your marketing strategies remain updated.
Srivatsa KR

Start-up enthusiast & Blogger

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

FlexifyMe and House of Zelena Raise Early-Stage Funding

The below Indian brands have announced their latest funding rounds.

Leadership

The Most Dangerous Word in Entrepreneurship is "Try"

If you're struggling to get things done or meet your goals, you need to ask yourself: Are you trying, or doing?

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

News and Trends

Netweb Technologies Secures INR 1,734 Cr Order to Strengthen AI infrastructure

Execution is scheduled between the last quarter of FY26 and the first half of FY27.

Technology

No Immediate Plans For Manufacturing Or R&D In India; To Works With Local Customers: Christophe Fouquet, CEO, ASML

We are establishing a customer support office to work more closely with local customers and eco-system partners. As India continues to expand its semiconductor manufacturing capabilities, ASML is pleased to contribute its technological expertise, says Christophe Fouquet