Large Industries Give You A Room For Creativity In Creating Businesses When it comes to evaluating a startup, Anupam Mittal, Founder and CEO of People Group has three primary things to look at.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

For budding entrepreneurs, The Vault promises entrepreneurs an opportunity to pitch their ideas to a panel of investors and get funded on the spot.

With this television show, Jatin Goel, Creator, The Vault gives a platform to the student community, rural & household ventures, startups, and budding entrepreneurs seeking funds for their business ideas.

Entrepreneur India caught up with Anupam Mittal, Founder and CEO of People Group and owner of Shaadi.com, Makaan.com, and Mauj Mobile.Being India's most active angel investor, he is associated with Ola Cabs and Interactive Avenues at the seed stage.

When it comes to evaluating a startup, Anupam Mittal has three primary things to look at - potential market size, the team and catching the ongoing trend at the right time.

" Start with looking at the potential of market size because a lot of products and service don't have a mediate market but could have a future market and that's a very critical aspect," said Mittal.

He feels that large industries are often very forgiven and they give you a room for creativity for creating businesses.

For him, the second aspect revolves around the team.

"When I say team, it's not just about how qualified the entrepreneurs are but why they are doing something,"he said.

"With Digitization happening in the last several years if you could catch those trends right before they take off in terms of opportunities you can hit the inflection. Combining these 3-4 things to form a thesis including a lot of other factors"He explained the third aspect.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Growth Strategies

GST Rate Cuts To Bolster FMCG Sector; Daily Goods To Get Cheaper

FMCG companies such as Marico, Emami, GCPL, Zydus Wellness, are prioritizing to pass on the GST benefits to consumers at the earliest

Business News

American Eagle Stock Sees a 25% Surge Following Sydney Sweeney's Controversial 'Great Jeans' Ad Campaign

American Eagle saw its stock jump 25% after its earnings call on Wednesday.

Starting a Business

He Built a $100 Million Brand in Menswear — Now He's Taking On Baby Monitors After a Scary Wake-Up Call

Kevin Lavelle of Harbor proves that success in entrepreneurship comes with solving the problems you face yourself.