Alteria Capital Focuses on Investor, Founding Team and Business Plan The venture debt firm has a strong set of institutional VCs which can guide and fund the company in difficult times.

By Siddhartha Ahluwalia

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Ajay Hattangdi, Managing Partner and Co-founder, Alteria Capital started the venture debt fund with Vinod Murali in 2018. Alteria is India's largest venture debt fund focused on innovative startups backed by strong VC sponsors. It has invested in almost 20 companies including Stanza Living, Dunzo, Universal SportsBiz, ZestMoney. Vogo, Country Delight and Toppr, among others.

Hattangdi started the country's first venture debt program while at Citibank in 2005. He subsequently went on to create the first dedicated venture debt business in the country as the founding CEO for InnoVen Capital's flagship India non-banking finance company (NBFC) which he ran from 2007 to 2017.

The essential condition for Alteria Capital is that the company has a strong set of institutional VCs which can guide and fund the company in its difficult times. "We are sector agnostic, so, we do not look for the nature of the business but there are certain sectors from which we keep away. What we look for is the investor, founding team and the business plan," Hattangdi says.

What makes Alteria different is that along with providing capital for the business to grow, they also provide other support like connecting start-ups with customers, vendors, other start-ups and technologies. "We have a dedicated team for that as well," he tells.

Venture debt is very helpful for companies to add to their cash runway between equity rounds. It can help the start-up improve valuations while minimizing dilution when taken as part of an equity round. Companies should not take venture debt where there is a binary element to their business or if the business model is still in the proof of concept stage. The tenure of the funding usually varies between two to three years. However, the rate of interest is higher than that of banks because of a huge amount of risk involved.

Hattangdi believes that it is very important for entrepreneurs to balance passion with cold logic to chart the path forward in their business. "Passion provides the fuel that entrepreneurs need to obsess about their companies and drive forward relentlessly. But entrepreneurs that work with only pure passion may miss the signs that the business is off course. Knowing how to balance these two forces is critical for success," he adds.

(This article was first published in the November 2019 issue of Entrepreneur Magazine. To subscribe, click here)

Siddhartha Ahluwalia

Founder, 100x Entrepreneur Podcast

Siddhartha Ahluwalia, is the Co-Founder of Babygogo, a mom & baby healthcare mobile platform where Moms can connect to other Moms and experts to get solutions to all their parenting worries. Babygogo is ranked by Google Playstore as No 1 app in Parenting 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

How AI Is Turning High School Students Into the Next Generation of Entrepreneurs

As AI reshapes education, students are turning school problems into products and building the future economy.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Starting a Business

My Husband and I Have Built Multiple Businesses Together — Here's How We Make It Work in Business and in Life

Working with your spouse can be an incredible experience, especially when you share the same goals and values. Here's how to do it successfully.