Women Entrepreneurship: Beginning Of A New Era! An advice to young women who dream of setting up their own business.

Before the 20th century, women used to operate businesses as a way to supplement income. They were considered as homemakers with little to do with economy or commerce. The word "entrepreneur' was only reserved for men. However, with the turn of the century, the status of women in India has drastically improved due to growing industrialization, globalization, and social legislation. With the spread of education and awareness, women have now shifted from their household chores to the higher level of professional activities.

Recent years have seen a substantial rise of women in the various spheres of life. Women have made a mark in the corporate world, breaking through the barriers of social compliance, both at home and workplace to become successful entrepreneurs. Today, they are progressively putting their steps at par with men in the business arena.

According to a recent study, nearly half of India's entrepreneurs are women. However, there are still perceptions about the role of women in business as most of the people believe that women can only set up businesses in designing, fashion, or something creative.

Being in a progressive country like India where there is no dearth of women entrepreneurs, there are still a few challenges that young women face who aspire to become an entrepreneur.

Poor Support System

In India, women are often stuck between traditions and their dreams. Even today, the impact of family and society on women has not dwindled. This trend is more prominent among married women in tier II and III cities, who have multiple responsibilities at home; and this restricts them from entering into the business field.

Insufficient Monetary Conditions

Many women are monetarily dependent and therefore look at financial institutions as a source to inject funds in business. However, banks generally hesitate while lending loans because they don't consider women as serious applicants. Moreover, since women in our country usually don't own assets directly in their name, recovery of funds can be daunting for banks, in case the business doesn't generate profits.

Lack of an Ideal Role Model

There may be many successful female entrepreneurs throughout the world, but male entrepreneurs get better visibility across platforms. Due to this, aspiring women entrepreneurs are often unable to identify role models, caught behind limelight. This limits them to learn from somebody else's experience, thoughts and vision.

Building a profound Network

One of the biggest challenges for women entrepreneurs today, is to pave their own path to facilitate introductions and connections into an elite business network. It is tough for a majority of women because they have zilch or limited links at the professional forefront. With the core being assembled around family, they tend to have fewer connections when compared to men.

Not Enough Practical Experience

Women may have the required expertise, skill and knowledge to exercise their idea in the business showground but one important thing that they lack is practical proficiency. An entrepreneur who has prior real- world experience is likely to eliminate mistakes and undertake better decisions in trade.

Opportunities and challenges is part of business. Today, the delight lays in seeing the way women are increasingly taking the road- less travelled and positively making a successful impression. The challenges faced by women while commencing on their entrepreneurial journey makes them stronger and better decision makers than most men. The ultimate mission is to never give up and rise above the challenges endured.