Breathe Easy: LG Introduces New Line Of Air Purifiers LG is employing state-of-the-art technology to support healthy living with its new PuriCare lineup of air filtration devices.

By Tamara Clarke Edited by Aby Sam Thomas

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

LG is employing state-of-the-art technology to support healthy living with its new PuriCare lineup of air filtration devices. The products work by eliminating invisible pollutants like sand, pollen, dust mites, formaldehyde, and other harmful airborne contaminants like sulfur dioxide and nitrogen dioxide from your home. With features like the Smart Indicator, which shows air quality numerically, and Smart Lighting, which shows indoor air quality in four colors, LG PuriCare also allows you to monitor changes in air quality over time. PuriCare works by using an array of advanced filters, which include Dual Protection, Allergy HEPA, and Triple Care.

The LG PuriCare (Gold)

The final round of purification is achieved using the Plasmaster Ionizer that sends out over two million Plasmaster ions to sterilize the air. LG PuriCare air purifiers are equipped with LG's inverter core technology, the Smart Inverter Motor, which helps it to minimize noise and deliver strong performance while also saving energy- thereby allowing you to care for your family without hurting the environment. The lineup also includes LG's latest humidifier and dehumidifier for an end-to-end clean air system.

Related: The Internet Of Things In Your Home: LG SmartThingQ Sensor

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Mohamed Alabbar Announces Launch of Autobiography

Alabbar said he was "grateful to my greatest sources of support and inspiration: His Highness Sheikh Mohammed bin Zayed and bin Rashid."

Finance

Startup Funding: Basil Moftah, Managing Partner, Key Capital

Basil Moftah shares the keys to winning investment.

Entrepreneurs

Uktob

Uktob has built a generative artificial intelligence (AI) platform and AI agents for the MENA region.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.