Unlocking Potential: Adil Al Zarooni, CEO, Al Zarooni Emirates Investments Adil Al Zarooni, CEO of Al Zarooni Emirates Investments, discusses his drive to excel as an entrepreneur, and what keeps him ticking in the world of business.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

"What drives you to do what you do everyday?" In collaboration with Huawei Arabia, Entrepreneur Middle East posed this question to some of the region's most prominent business personalities to learn how they go about unlocking their full potential at work. In this episode, Adil Al Zarooni, CEO of Al Zarooni Emirates Investments discusses his drive to excel as an entrepreneur, wherein he explains that he's motivated not just by financial objectives, but by social objectives that will see him and his business leave an impact in the UAE, as well as the wider MENA region. For Al Zarooni, his definition of success lies in having a good reputation, as well as one's ability to tackle challenges.

As a self-professed techie, he also asserts the role of tech in achieving his business goals on a day to day basis, and shares his impressions of the new Huawei Mate 10 , noting its battery life and processing unit as a step up for his daily fast-paced routine. His biggest lessons in business? "There's no shortage in ideas, and at many instances, there's no shortage of the needed money," says Al Zarooni. "But there's always shortage of people, and when you find the right people, just stick to them." Check out the full video for more of his insights, and be inspired!

Related: #EntMETalks: The Best (And Worst) Advice You've Received As Entrepreneurs

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

Business News

Low Cost Business Ideas

Looking on how to start a small business but don't have much money? Our low cost startup ideas will help you plan a business to fit your budget.

Starting a Business

My Husband and I Have Built Multiple Businesses Together — Here's How We Make It Work in Business and in Life

Working with your spouse can be an incredible experience, especially when you share the same goals and values. Here's how to do it successfully.

Business News

Baby Boomers Over 75 Are Getting Richer, Causing a 'Massive' Wealth Divide, According to a New Report

A new paper outlines the three factors driving the generational wealth divide. Here's how some baby boomers keep getting richer.

Leadership

How to Beat Stress and Build Successful Business Relationships

Three easy tips for overcoming interpersonal anxiety and strengthening professional bonds.