The Executive Selection: Wishful This season's must-have is from Huda Kuttan, the entrepreneur behind global cosmetics line Huda Beauty--say hello to her new skincare brand, Wishful.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Wishful
Yo Glow Enzyme Scrub

As we welcome the summer (and the dust and humidity that comes with it), this season's must-have is from Huda Kattan, the entrepreneur behind cult beauty blog and global cosmetics line Huda Beauty, say hello to her new skincare brand, Wishful, and its Yo Glow Enzyme Scrub. It's formulated with pineapple and papaya enzymes, alpha and beta hydroxy acids, as well as soft physical exfoliants to remove dead skin, reduce dark spots, and brighten your overall complexion.

Made in South Korea, the brand formulated the three key ingredients into a gentle yet powerful formula. Use it once or twice a week- after your cleanser, take a dimesized amount to use on clean, dry skin. Gently massage the scrub in circular motions across the face and neck, rolling and sweeping away dead skin cells and impurities. After which, just rinse, gently pat the skin dry, and let that skin glow!

Related: The Executive Selection: FarmHouseFresh

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Business News

Gold Prices Are Higher Than Ever. Here's How Much a Costco Gold Bar Purchased in 2024 Is Worth Today.

A one-ounce Costco bar is worth $870 more now than it was a year ago.

Finance

Startup Funding: Basil Moftah, Managing Partner, Key Capital

Basil Moftah shares the keys to winning investment.