The Executive Selection: Moschino Moschino's new fragrance for men, Toy Boy, is an unexpected surprise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Moschino

Moschino's new fragrance for men, Toy Boy, is an unexpected surprise. The brand aims to reinterpret elegance with a touch of irony and playfulness. Concocted by perfumer Yann Vasnier, the scent is topped with Italian bergamot, pink pepper, Indonesian nutmeg, and green pear, with sandalwood and ambermax as its base, and magnolia, rose absolute, clove bud, and flex flower at its heart. With a sweet-spicy woody rose niche quality composition, its packaging has caused the internet to run wild with dividing views, but regardless of whether you love it or hate it, it sure does catch your eye, doesn't it?

Related: The Executive Selection: Guerlain Spa at One&Only The Palm Dubai

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.