The Executive Selection: Anita Dongre Expands in the Middle East Anita Dongre's designs are crafted for the modern woman who appreciates the fusion of social sustainability and craftsmanship, interpreted with a contemporary sensibility.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Anita Dongre

Indian fashion designer and founder of the eponymous brand, Anita Dongre, has opened her second store in the UAE at Mirdif City Centre. The brand's first store opened in the Dubai Mall earlier this year. Anita Dongre's designs are crafted for the modern woman who appreciates the fusion of social sustainability and craftsmanship, interpreted with a contemporary sensibility.

The Mirdif City Centre store will showcase her RTW collection and the exclusive evening wear line that celebrates heritage crafts and timeless techniques. The collections highlight exquisite Indian artistry, including embroideries from the women of SEWA, handwoven textiles from the North-East region, and the delicate hand-painted Pichhwai art.

Related: The Executive Selection: Sartoro Geneve

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Inside Yango Group's Hyperlocal Vision: Daniil Shuleyko, CEO, Yango Group

"Trust is built on the ground, not behind a desk," says Shuleyko.

Growth Strategies

Follow The Leader: Hassan AlFarsi and Julien Plouzeau, Partners, Oraseya Capital

AlFarsi and Plouzeau sit at the helm of one of the region's most impact-driven venture capital firms. But even as they empower future-oriented startups, the duo dissect why the role of investors has transcended that of mere capital providers.

Marketing

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.