Audemars Piguet Launches The Royal Oak "Jumbo" Extra-Thin Line Of Timepieces The newest generation of the 39mm Royal Oak "Jumbo" Extra-Thin is a celebration of the legendary collection's 50th anniversary.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Audemars Piguet

Can a classic ever be reinvented successfully? The answer is yes, if we go by how Swiss horologist Audemars Piguet has reinterpreted its iconic Royal Oak collection.

The newest generation of the 39mm Royal Oak "Jumbo" Extra-Thin is a celebration of the legendary collection's 50th anniversary, and it's housing Audemars Piguet's new selfwinding extra-thin movement, Calibre 7121. Available in four models made out of stainless steel and platinum, as well as 18-carat pink and yellow gold, the new "Jumbo" offering is a showcase of refined contrasts, materials, colors, and dial animations that pay tribute to the history and heritage of this collection.

Five years of development were necessary for the realization of the new Calibre 7121, which has been equipped with a patented, extra-thin, low-energy date-setting mechanism. Its larger barrel confers it more power, which makes it more precise for a longer period of time. It's also equipped with a contemporary central oscillating weight mounted on ball bearings that utilizes two reversers, developed in-house, to ensure bidirectional winding. At the same time, its balance wheel is fitted with inertia blocks, which have been directly inserted within the balance wheel to avoid unnecessary friction.

The new Royal Oak "Jumbo" Extra-Thin timepieces have also been fitted with Audemars Piguet's dedicated anniversary openworked oscillating weight in 22-carat gold, which features the brand's "50 years" logo, as well as its engraved signature. For the occasion, the oscillating weight has been matched to the color of each case, a practice usually reserved for complicated timepieces. It has also been finished with an alternation of satin-finishing and polished chamfers, with the "50 years" oscillating weight set to be fitted on all the Royal Oak anniversary models throughout 2022.

Related: The Executive Selection: Audemars Piguet

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growth Strategies

Paving the Way: Andrei Grachev, Managing Partner, DWF Labs

Grachev is on a mission to cement DWF Labs as a prime crypto enabler in the UAE and beyond.

Business News

'I'm Frugal': This 30-Year-Old Billionaire Says Life 'Hasn't Really Changed That Much' After Making Billions. Here's Where She Spends Money.

The world's youngest female billionaire, Lucy Guo, made her fortune from a startup she co-founded called Scale AI.

Finance

Startup Funding: Basil Moftah, Managing Partner, Key Capital

Basil Moftah shares the keys to winning investment.

Technology

Breaking New Grounds: Axis Founder Mishaal Al Gergawi

Al Gergawi's startup, Axis, has been accepted into the Winter 2022 startup batch of the internationally acclaimed accelerator program, Y Combinator.