Having Claimed A Top Spot In The UAE's App Store Charts, Vurse Gets Ready To Expand In The MENA The platform claimed the top spot two days after its launch on the iOS App Store, by beating contemporary legacy platforms such as TikTok, Amazon Prime, and Netflix.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Vurse

Vurse, a UAE-based decentralized social media platform, has clinched first place in the iOS App Store category, "UAE Entertainment and Top Free Apps." The platform claimed the top spot two days after its launch on the iOS App Store, by beating contemporary legacy platforms such as TikTok, Amazon Prime, and Netflix.

With a mission to be a disruptor in the creator economy, Vurse empowers creators with a platform that is designed to boost undiscovered talents and help creators meaningfully engage with global communities. As such, creators that have joined the platform as early adopters have been able to garner over 50,000 followers over a period of a few weeks.

Founded by Shadman Sakib in 2022, Vurse's soft launch took place in India in 2023, where the platform received over a million downloads within the first three months of entering the market. With a specific focus on reimagining the social media and short videos ecosystem, Vurse has also hosted a total of 20 million in-app events with audiences across cultures and geographies, all while maintaining an average user session time of 22 minutes.

Source: Vurse

By spotlighting diverse voices and empowering users to shape their own narratives, Vurse is working towards pioneering a more human-centric internet. As for the road ahead, Sakib and his team will work towards refining Vurse's algorithms to further boost underrepresented voices while simultaneously exploring features such as monetisation options, non fungible token (NFT) integrated ecosystems as well as fan tokens to enable creator-community bonds.

Related: Vurse Founder Shadman Sakib On The Value Of Partnerships For Startups

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Technology

UAE-based Agile Dynamics Partners with China's Hyperchain to Advance Global Blockchain Infrastructure

By combining Hyperchain's deep technological expertise with Agile Dynamics' international business and regulatory capabilities, the partnership aims to accelerate blockchain adoption across emerging markets in the Middle East, Africa, Latin America, and Asia, while positioning both Dubai and Hong Kong as a global hub for compliant digital innovation.

Starting a Business

My Husband and I Have Built Multiple Businesses Together — Here's How We Make It Work in Business and in Life

Working with your spouse can be an incredible experience, especially when you share the same goals and values. Here's how to do it successfully.

Finance

Startup Funding: Basil Moftah, Managing Partner, Key Capital

Basil Moftah shares the keys to winning investment.

Lifestyle

Entrepreneur Escapes: Radisson RED Tbilisi

Business meets pleasure in the heart of a historic city.