Zenda Zenda is a modern app for families that simplifies discovery and payments for tuition and education-related services.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Zenda
RAMAN THIAGARAJAN AND HASEEB AHMED, CO-FOUNDERS, ZENDA

Zenda is a modern technology-led service focused on and purpose-built for the education sector. On one side is a friendly app for families that simplifies discovery and payments, for tuition- and education-related services. On the other side, Zenda's innovative technology stack integrates deeply with the platforms used in the educational sector, thereby enabling end-to-end digitization, improving controls and cash-flow predictability, and eliminating manual efforts/reconciliations. Today, Zenda serves 23% of the K-12 market in the UAE. Additionally, it is already present in 300+ schools across India and Qatar, with pilot schools going live in KSA and Bahrain in December as well. As a company, its mission is simply to help families thrive.

  • FOUNDED IN: 2021
  • SECTOR: TECHNOLOGY

"Unlike other sectors like food ordering or e-commerce, last-mile customer experience for a parent and an institution still carries a lot of friction. Old approaches continue. Our aspiration is to redesign financial services, contextualized for solving specific use cases of schools/institutions and parents, in a manner not done so far."

Click here to see the full Future 100 list

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Thought Leaders

I Didn't Just Monetize My Hobby. I Scaled It Into a Startup That Empowers Writers Worldwide — Here's How.

Making money from your passion sounds like a dream. However, most entrepreneurs think rationally and prefer 'promising' ideas instead of following their hobbies. Nevertheless, I took a chance.

Technology

UAE-based Agile Dynamics Partners with China's Hyperchain to Advance Global Blockchain Infrastructure

By combining Hyperchain's deep technological expertise with Agile Dynamics' international business and regulatory capabilities, the partnership aims to accelerate blockchain adoption across emerging markets in the Middle East, Africa, Latin America, and Asia, while positioning both Dubai and Hong Kong as a global hub for compliant digital innovation.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Finance

Startup Funding: Basil Moftah, Managing Partner, Key Capital

Basil Moftah shares the keys to winning investment.