Pure Harvest Pure Harvest is a mission-driven, technology-enabled agribusiness focused on year-round, sustainable production of premium-quality fresh fruits and vegetables.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Pure Harvest

Pure Harvest is a technology-enabled agribusiness, harnessing the wonders of science, the power of nature, and the passions of our people to provide the tastiest, most affordable, nutritious, and most sustainable fresh produce possible anytime anywhere. Its vision is to create a more sustainable future by reimagining farming, and changing how and where humanity produces its food. Pure Harvest delivers over 15 million kilograms of produce per year- with a fraction of the water footprint of traditional farming. It has decoupled the relationship of food production from its dependence on climate, and instead married it to energy and capital sources, making possible sustainable and economic fresh produce production anywhere.

  • FOUNDED IN: 2017
  • SECTOR: AGRITECH

"Our mission at Pure Harvest closely aligns and supports the UAE's National Food Security Strategy 2051, which aims to make the UAE the world's best in the Global Food Security Index by 2051, to develop a comprehensive national system based on enabling sustainable food production through the use of modern technologies, and to enhance local production."

Click here to see the full Future 100 list.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Low Cost Business Ideas

Looking on how to start a small business but don't have much money? Our low cost startup ideas will help you plan a business to fit your budget.

Entrepreneurs

Sharjah Media City Chairman Dr. Khalid Omar Al Midfa Talks Venture Building, Startups, And Success Rates

"My mantra is: 'Don't expect others to do a task that you would not be prepared to do yourself.' I think this is something that makes a leader stand out."

Starting a Business

Lessons from Second-Time Founders: Different Moves, Bigger Impact

If there's one overarching insight that's defined my experience, it's this: the second time, you don't do more - you do less, better.

Growth Strategies

A Booming Market: A Look Into Saudi Arabia's Rapidly Evolving Food Delivery Landscape

Here's a glimpse into the transformative journey of food delivery in Saudi Arabia.