Nadeera Nadeera is an enterprise that is instilling circular economy practices in our societies through technology-enabled interventions.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Nadeera

Nadeera is a social enterprise that helps instill circular economy practices through technology-enabled interventions. The three pain points its product, Yalla Return, is trying to address in the waste management value chain are lack of source segregation, high waste transportation costs, and lack of quality assurance and verification for recovered recyclables. The aim is thus to to maximize the value and recoverability of disposed items, and decouple economic growth from continuous resource extraction. Through Nadeera's technology suite, which includes mobile applications, a proprietary internet of things system for tracking, an artificial intelligence powered waste recognition software for waste inspection, smart bins, and reverse vending machines, the company has digitized and personalized the waste recovery scheme, and allowed for the end-to-end traceability of recyclables, from the point of their generation, to the point they are recirculated back into the economy, thereby giving positive impact creators ownership of their contributions.

  • FOUNDED IN: 2021
  • SECTOR: SUSTAINABILITY AND ENVIRONMENT

"Through Yalla Return, more than 500 tons of recyclables have been recovered, which has helped conserve over 12,215 cubic meters of landfill space, 1,753 tons of carbon dioxide, and 4,430 kilowatt hours of energy. Additionally, through Yalla Return, over 15,000 households have been empowered to recycle their waste, decreasing the need to import and extract raw materials, and generating job opportunities."

Click here to see the full Future 100 list.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

The Recap: Sustainability Innovation Forum and Awards 2025

The event brought together industry leaders, innovators, and changemakers who are committed to shaping a sustainable corporate future in the Middle East—one where innovation meets accountability.

Side Hustle

He Spent $36 to Start a Side Hustle. Now the Business Earns 6 Figures a Year — With Just 1-2 Hours of Work a Day: 'Freedom.'

Dennis Tinerino, 39, was working in online sales when he discovered an intriguing earning opportunity.

Growing a Business

Learn How to Earn Passive Income Through Day Trading and Investments

Get started analyzing stocks, identifying patterns, and day trading in this five-course bundle.

Franchise 500 Annual Ranking

Here Are 6 Things You Could Buy for the Price of One Subway Franchise

Instead of buying a Subway franchise, you could splurge on 15,478 Italian hoagies, a lifetime of train passes and other cool things.

Living

12 Books for Goal-Oriented Entrepreneurs

People have been writing about overcoming our inner inertia for a long time.