For Subscribers

Where the Heart Is Can you help employees become homeowners?

By Sheree R. Curry

Opinions expressed by Entrepreneur contributors are their own.

Bennett Rosenthal, 52, understands it's financiallydifficult for many of his 25 employees to afford to live near hisinsurance company in Deerfield, Illinois, a suburb north of Chicagowith a median household income of $112,000 and a 2005 median homeprice just shy of $413,000. The neighboring suburbs are alsoupscale. So a number of Rosenthal Bros. employees live outside thearea and battle Chicago traffic to get to work on time. Duringheavy snowfalls, they may not make it in at all.

To cut down on absenteeism and improve morale, Rosenthal Bros.has gone the way of a growing number of U.S. businesses--it offersemployees up to $15,000 as part of an employer-assisted housingprogram. Once a perk for high-power execs, these programs let eventhe lowest-level wage earners reap benefits by offering forgivableor deferred-payment loans, a grant, a matched savings plan orhome-buyer education.

The Housing America's Workforce Act, introduced in theSenate, would give companies that help eligible employees buy homesa tax credit of 50 cents for every dollar they provide up to$10,000 or 6 percent of the purchase price of the employee'shome, whichever is less.

For now, Fannie Mae helps employers set up EAH programs, whilenonprofits such as the Metropolitan Housing Council, whichRosenthal uses, handle the administrative aspects.

So far, two Rosenthal Bros. employees have bought homes throughthe program. And in Illinois, the state matches down-paymentassistance dollar-for-dollar up to $5,000 for income-eligibleparticipants and gives a 50-cents-per-dollar tax credit to theemployer. "For fairly nominal costs," says Rosenthal,"the program helps retain loyal and dedicatedemployees."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.