What the Richest Man in Private Equity Wants to Tell Entrepreneurs Steven Schwarzman, CEO and chairman of Blackstone, explains why you should stick with what you know

By Lucinda Shen

This story originally appeared on Business Insider

Shutterstock

Sometimes it makes sense to stay in your comfort zone.

That's the lesson Steven Schwarzman wants to relay to young entrepreneurs looking for success.

The $11.6 billion CEO and chairman of Blackstone sat down with Betty Liu to chat about his near stint at Harvard and his failures in a podcast.

Liu asked what advice he would have for another Steve Schwarzman who wants to recreate a Blackstone.

He responded: "Well, I just had one come in, a younger person, had gone to Harvard, super bright, has started a financial company in one area and he's very successful, and people were offering him massive amounts of money to go into different types of businesses because he was successful at one."

When the young graduate spoke to Schwarzman, he revealed he was uncomfortable with the idea of pushing into new areas. Athough the new venture looked superficially similar to his financial company, the skills couldn't carry over, Schwarzman said.

"As tempting as it (is) to take huge amounts of money, don't do it... I told him there's nothing wrong with expanding, but you have to do it totally in your comfort zone.... Don't go into something you actually don't know much about, in the hopes that you're going to get really financially successful and rewarded.... even though people think you're like terrific."

In short, don't be seduced by the possibility of a great empire or big money, Schwarzman said. Stick with what you know.

"I said, 'when you get older, you'll know what you could truly handle. And there'll always be money... but don't stray to things you really don't intuitively understand."

The young financier left in a cheeful mood.

"He's going to be very successful anyhow. I mean, life is long," Schwarzman told Liu. "As long as you're excellent, things work out for you."

Lucinda Shen

Writer

Lucinda Shen is a writer for Business Insider. She has written on topics including business, politics, education, arts and culture.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Solutions

Save $80 on Lifetime Access to the Latest MS Office Apps

New features, modern design, and lifetime ownership for $169.97.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

I Had the Right Answer in a Room Full of Decision-Makers — But No One Backed Me Until I Did This

Technical skills will get you in the room — but it's your ability to translate complexity into clarity that drives real influence and impact.

Productivity

You Can't Beat Procrastination With Time Management or Productivity Hacks. Here's What Actually Works.

Procrastination isn't about time — it's about emotion. Here's how to work with your brain to navigate emotions and overcome procrastination.