Walmart Pulls 'KKK' Boots Off Its Website. 'The Item Is Inconsistent With Our Values.' The Harsuny Men's Tactical Military Hiking Ankle Boot Outdoor Trekking Shoes have a red 'KKK' emblazoned on their tongue.

By Jonathan Small

Walmart Marketplace is a popular destination for third-party companies to sell their products through the retail giant's website. But one item slipped through the cracks recently, causing quite a controversy.

A pair of men's hiking boots with a bright red "KKK" logo written on the tongue appeared on Walmart's site. KKK is an abbreviation frequently used by the white supremacist hate group, the Klu Klux Klan.

The Council on American-Islamic Relations (CAIR) alerted Walmart about the shoes to "respectfully ask that they be removed," according to Insider.

The store yanked the offensive boots off the site soon thereafter.

"We thank Walmart for dropping an online listing for oddly/poorly named "KKK" boots after we brought this to their attention," said a CAIR in a press release.

The boots have an impossibly long name, Harsuny Men's Tactical Military Hiking Ankle Boot Outdoor Trekking Shoes, and sell for around $50. It is unclear if the company selling the boots is called Harsuny or if they have a racist agenda. At press time, no further information about the manufacturer has been released.

A spokesperson for Walmart told Best Life, "This item was listed by an outside third-party seller and removed because the item is inconsistent with our values and violates Walmart's prohibited product policy."

Related: 'You're Changing My Whole Life': Internet Rallies Behind 82-Year-Old Walmart Employee to Help Pay Medical Bills

How did this happen?

Like its chief competitor, Amazon, Walmart Marketplace allows third-party companies to sell their merchandise on its e-commerce site in exchange for a percentage of the profit.

"We have a process in place designed to prevent third-party sellers from offering inappropriate items on our platform," a Walmart spokesperson said. "Still, at times, inappropriate items make their way onto our platform."

In the case of the KKK-emblazoned boots, the system failed to detect an offensive item before it appeared on the site. Walmart wants to know why.

"We are reviewing how this happened and will apply what we learn to further improve our rules and processes to prevent the sale of inappropriate merchandise," they said.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.