Visa Is Testing NFC Sunglasses That Can Pay for Stuff Now when you lose your frames, you'll be extra screwed.

By Andrew Tarantola

This story originally appeared on Engadget

Getty Images for VISA

Sunglasses may soon be able to do more than take your picture. At SXSW on Tuesday, Visa revealed a prototype pair that can be used to pay for purchases. A small NFC chip resides in one of the arms and is linked to the user's Visa account. So, rather than swiping a debit card or punching in a pin, the user will simply tap the payment terminal to complete the transaction.

"It ties back to our tagline of everywhere you want to be," said Chris Curtin, Visa's chief brand and innovation marketing officer, told CNBC. "Without it it's hard for us to fulfill our tagline. Our view is we take form factors that you don't expect to be payment-enabled like sunglasses or maybe like a ring and expose to the market that maybe it can be."

The glasses aren't available for sale yet. Visa is reportedly testing the marketing waters to gauge demand for them and potentially hook a brand or bank to sponsor the rollout. And what better place to test them for real-world interest than at SXSW, where the lack of Ubers and Lyfts have utterly confounded some of tech's best and brightest influencers?

Andrew Tarantola

Associate Editor

Andrew Tarantola is an associate editor at Engadget. He lives in San Francisco and writes about technology.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Living

Optimize Your Budget With a $50 Sam's Club Membership and $35 in Rewards

Whether you run a shop or a startup, Sam's Club helps you spend less to do more.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.