Tesla's Cybertruck Found Its Way Into a Travis Scott Music Video This definitely isn't conventional product placement.

By Jon Fingas

This story originally appeared on Engadget

Travis Scott/YouTube via engadget

Tesla likes to brag about racking up sales without a lick of advertising, but it's apparently not averse to some product placement. Rapper Travis Scott has shared the video for "Gang Gang," and the car-centric video includes extensive, conspicuous shots of Scott and crew performing around (and occasionally using) both the Cybertruck and the Cyberquad electric ATV. There's even a Boring Company Not-A-Flamethrower thrown in for good measure — the supercars in the rest of the clip are practically window dressing in comparison.

It's not clear how the EVs ended up in Scott's video. We've asked Tesla for comment.

There's a good possibility Scott or the producers have a close connection with Elon Musk, though. He's one of the very few people to drive the Cybertruck in public, and Musk has been spotted hobnobbing with Scott and other stars as recently as Christmas Eve. Whether the video spot represents formal product placement or just a favor for a friend, it clearly represents an attempt to build buzz (not to mention more deposits) for the electric truck well before it's available to the public.

Jon Fingas is an associate editor at Engadget.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business News

This Is How Senior Leaders Are Using AI at Work, According to a Google Survey

Google asked senior leaders if they had seen a return on their AI investments. Here's what they said.

Leadership

His Online Community College Offers Classes from Ivy League Professors — And It's Free For 86% of Students

Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Taxes

Smart Tax Moves If You Have Multiple Income Streams in 2025

More income streams mean more options, but also more tax complexity. Here's how to set yourself up for success.