Watch This Tense 4-Minute Bidding War for Sylvester Stallone's Prized Watch — Ending in Purchase of Over $5 Million Stallone's collection of rare watches went up for auction through Sotheby's on Wednesday.

By Emily Rella Edited by Melissa Malamut

Opinions expressed by Entrepreneur contributors are their own.

"Rocky" star Sylvester Stallone's highly anticipated collection of rare and vintage watches went up for auction this week, and the 11-piece collection sold for $6.7 million — beating original pre-sale estimates.

One timepiece, the Patek Philippe Grandmaster Chime, broke the record for the most expensive modern watch ever sold through Sotheby's after it garnered an offer of $5.4 million. It was originally estimated to sell for between $2.5 million and $5 million.

Related: Sylvester Stallone Patek Philippe Set for Sotheby's Auction

"The sale of the Patek Philippe Grandmaster Chime was an unrepeatable celebration, not only of a masterpiece by the most revered Swiss watchmakers of technical excellence but also of the legendary icon that is Sylvester Stallone, who has been a deeply influential and admired collector for many decades," Geoff Hess, Sotheby's head of watches, Americas, said in a statement.

In a video posted to Instagram, five hopefuls can be seen going to bat for the watches in a bidding war that lasted nearly four minutes in front of over 100 attendees.

The watch was eventually won by a private, anonymous collector based in Asia.

"I've had the privilege of owning some truly remarkable watches over the years, each with its own unique character and history," Stallone said in a statement last month, ahead of this week's auction, per GQ. "I enjoy the collecting process like so many others in this passionate community, who don't just see watches as an accessory, but admire them for their history, craftsmanship, artistry—but most importantly—how they make them feel."

Related: 'Ultra Rare' Apple Sneakers Set for $50K Sotheby's Auction

Other timepieces in Stallone's collection that were sold included watches from luxury brands such as Cartier, Rolex, Piaget, and Panerai.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.