A California Small Business Owner Was Fatally Shot Outside Shop Over a Pride Flag: 'This Senseless Act of Hate and Violence Is Unthinkable.' Laura Ann Carleton, a mother of nine, was shot outside of her store, Mag.Pi.

By Sam Silverman

Key Takeaways

  • Laura Ann Carleton was shot outside of her San Bernardino County store, Mag.Pi.
  • Authorities say the act of violence was over a Pride flag hanging in her shop.

Opinions expressed by Entrepreneur contributors are their own.

The owner of Cedar Glen, California, clothing and gifts store Mag.Pi, Laura Ann Carleton, was shot outside her shop on Friday and pronounced dead at the scene.

The shooting occurred around 5 p.m. after the gunman confronted her about a Pride flag hanging in the window of her business, according to the San Bernardino County Sheriff's Office, per ABC News.

The suspect, who has not yet been publically identified, fled the scene but was later fatally shot during a confrontation with police.

"This senseless act of hate and violence is unthinkable," San Bernardino County Supervisor Dawn Rowe said in a statement. "This senseless act of hate and violence is unthinkable."

RELATED: Man Shot Dead Over Movie Theater Seating Dispute During Showing of 'No Hard Feelings'

Carleton was 66 years old. She was married to her husband for 28 years and was a mother to nine children, according to the store's website.

Prior to owning her own store, Carleton worked at Kenneth Cole Productions for 15 years.

Cole paid tribute to Carleton on X, calling her a "long-time KCP assoc and friend."

RELATED: 'Shoot Them': Disgruntled Customers Attack Chipotle Workers Who Won't Give Them Extra Cheese

Carleton's daughter Ari spoke with The New York Times on Sunday, telling the outlet, "I just want the world to remember her for who she was." Adding, "And that she passed away in a place that she cherished, doing what she loved and defending something that was so important to her."

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.