Starbucks to Serve Branded Alcoholic Drinks in Japan The drink menu features unique concoctions such as the Wine Fraggino.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

Starbucks Japan

If Starbucks created its own brand of alcoholic mixed drinks, what do you think they'd be? The Bourbon-Berry? The Fireball Frap?

The phrase "Wine Fraggino" probably isn't the first idea that comes to mind. However, in Japan the drink is already being served at some Starbucks locations.

In a spin off known as Starbucks Evenings, stores will be swapping out caffeine for alcohol alongside cheeses, tarts and other snacks, according to Rocket News. Other, more hearty foods will be served as well, including Ratatouille.

Related: Starbucks Now Offers Fizz as a Customized Add-On in Some Shops

Though the new initiative started March 30, some cafes in Japan had already started serving wine and beer during events known as "Inspired by Starbucks."

Image Credit: Starbucks Japan

The list of options will feature some Starbucks specials as well, such as the $8 Wine Fraggino, which is a mixed ice beverage. It's like a Frappuccino only without the coffee and made with blueberry wine from Hokkaido, a northern Japanese island.

Related: Starbucks' Pumpkin Spice Latte Will Finally Be Made With Real Pumpkin

For those of us in the U.S., Starbucks started a similar effort to serve alcohol a few years ago. Though the trend's stayed under the radar, there are a few locations stateside participating in "Starbucks Evenings," according to the company's website and its interactive map of locations.

Surprisingly, the sample menu doesn't look that bad.

Cheers to you, Starbs.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.