Grow Your Business By Anticipating Market Trends If you wish you had insight into what customers will want in the future, follow these tips.
Predicting trends isn't necessarily as hard as it appears.First, look to yourself, your friends, family and colleagues. Whatgrabs your attention will likely captivate others as well. Are youspending more time in the garden? Dressing more casually? Orordering more by mail? These are all clues.
Next, look around you. What are Americans watching on TV? Whatare the most popular movies? Reading magazines and newspapers-andnot just your local ones-often leads to insights you can buildideas on.
Futurist Watts Wacker says you can hone your predictive skillsby merely listening more, especially to people whose points of vieware different than yours. What could be more simple? Payingattention really works.
