TCBY Turnaround <b></b>

Mar 26, 2002

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Salt Lake City--Before Mrs. Fields Famous Brands acquiredthe ailing yogurt chain, sales were melting away, but nowthere's a new TCBY. In fact, the new look has contributed to asales turnaround of more than 15 percent since fourth quarter 2000.This marks the first time in eight years that TCBY has shown asales increase in year-over-year basis.

Gone are the pink and green color scheme and original logo;they've since been replaced with new counters, chairs, ceilingfans and wall clocks. Another addition is Arthur's Corner, aplace where children can eat their treats while coloring orwatching "Arthur" videos. -QSR

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