Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day The video streaming service, owned by Twitter, says it has 10 million registered accounts.

By Kia Kokalitcheva

This story originally appeared on Fortune Magazine

Periscope, the video broadcasting and streaming service Twitter acquired earlier this year, has released some data on its users, including that it now has more than 10 million registered accounts.

According to a blog post by the team on Wednesday, the service hit that milestone on August 2 after only four months of service. Granted, registered accounts is a nebulous metric, only conveying that roughly 10 million people bothered to sign up for an account, without context as to how many are truly using the app on a regular basis.

But to help with some context, Periscope also revealed that it currently has just under 1.9 million daily active users on iOS and Android. That's less than a fifth of its registered accounts, and a far cry from ephemeral messaging app Snapchat's 100 million daily active users, then again, Periscope is only four months old and its daily active user growth chart is up-and-to-the-right.

And apparently the Periscope team is more focused on a different metric: total time watched per day. As of now, its users watch 40 years — yes, years — of video every day. Though Wall Street has a noticeable obsession with user growth (Twitter's had uncomfortable quarterly earnings recently because of its flat numbers), how much time users spend on a service has been growing in importance. Even Snapchat CEO Evan Spiegel recently said that his team internally looks at "hourly active users" as a more accurate proxy of user engagement.

Kia Kokalitcheva is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise

The Compensation Strategy That Builds Sustainable Franchise Growth

When team members think like owners, they make decisions that protect and grow the brand for the long haul.

Data & Recovery

The One-Two Punch for Digital Security and Efficiency Is Just $45

AdGuard VPN + Ad Blocker gives you privacy and efficiency in one affordable bundle.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.