Peloton Shares Rise After CEO Writes the Company is Considering Layoffs: 'We Now Need to Evaluate Our Organization Structure and Size of our Team' In a memo, Peloton CEO John Foley wrote that the company has 'experienced leaks containing confidential information' following reports it was halting production.

By Chloe Arrojado

On Thursday, Peloton CEO John Foley sent a memo to the Peloton team in the form of an open letter on its website, firing back at a report by CNBC alleging to have obtained internal documents detailing the company's plans to halt production of its bikes and treadmills because of waning demand. The CNBC story sent Peloton shares down 24% on Thursday — its worst figure in more than two months.

"This week, we've experienced leaks containing confidential information that have led to a flurry of speculative articles in the press," Foley wrote. "The information the media has obtained is incomplete, out of context and not reflective of Peloton's strategy. It has saddened me to know you read these things without the clarity and context that you deserve."

Related: Lululemon Hits Peloton With a Lawsuit for Its 'Knockoff' Designs

The CEO added that Peloton may implement cost-cutting as the company evaluates its structure and size, but "layoffs would be the absolute last lever we would ever hope to pull."

Foley continued: "As you have heard me and other leaders say over the past few months, we are continuing to invest in our growth, but we also need to review our cost structure to ensure we set ourselves up for continued success, while never losing sight of the important role we play in helping our 6.2+ million Members lead healthier, happier lives."

The company also issued a pre-earnings press release about the company's preliminary Q2 results "in order to offer an initial and more accurate picture of our business performance." In the report, Foley wrote that he will have more details to share when the company formally reports earnings on February 8.

Peloton was up 6.81% over a 24-hour period as of Friday morning.

Related: 3 Lessons Sales Leaders Can Learn From Peloton

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.