Microsoft Apologizes for Scantily-Clad Dancers at GDC Party Phil Spencer, the head of Xbox, said Xbox and Microsoft were represented 'in a way that was absolutely not consistent or aligned to our values.'

By Reuters

This story originally appeared on Reuters

Microsoft | Facebook

Microsoft Corp. apologized for hiring dancers dressed as skimpily-clad schoolgirls for its Game Developer Conference (GDC) afterparty in San Francisco on Thursday night, responding to media reports citing attendees' pictures on Twitter and Instagram.

"It has come to my attention that at Xbox-hosted events at GDC this past week, we represented Xbox and Microsoft in a way that was absolutely not consistent or aligned to our values," Microsoft's head of Xbox Phil Spencer said in a statement.

"That was unequivocally wrong and will not be tolerated," Spencer said.

Photos purportedly from the party surfaced on Twitter and Instagram, with many users expressing their anger at Microsoft's actions.

"I like dancing, I like talking to devs. But not at this #GDC16 party. Thanks for pushing me out of this party, Microsoft," Tin Man Games editor Kamina Vincent tweeted.

Microsoft had hosted a "Women in Gaming" luncheon at the GDC earlier that day.

Spencer added that the matter would be dealt with internally.

Technology companies been facing intense scrutiny over diversity and compensation equity issues.

Many big firms say there is a dearth of qualified women to hire, but many critics say the firms are not doing enough to attract and retain women.

(Reporting by Anya George Tharakan in Bengaluru; Editing by Shounak Dasgupta)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Thought Leaders

Cultural Fit Can Make or Break an M&A Deal

One of the most critical components for success -- cultural fit -- often falls by the wayside.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business News

This ChatGPT Agent Predicted a Viral Trend in 15 Minutes — Then My Content Took Off

Most creators are still guessing what to post. I used ChatGPT's new Agent to predict what would go viral — and it took off in just 48 hours.

Productivity

You Can't Beat Procrastination With Time Management or Productivity Hacks. Here's What Actually Works.

Procrastination isn't about time — it's about emotion. Here's how to work with your brain to navigate emotions and overcome procrastination.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.