McDonald's To Launch New Rotating Menu <b></b>

Feb 1, 2001

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Chicago-McDonald's Corp. is introducing a newrotating menu in U.S. restaurants, part of its broader moves to puta greater emphasis on food variety and taste.

The New Tastes Menu, which will let McDonald's regionalfranchisee operating groups choose four items to serve from morethan 40 choices, makes use of the company's new custom-ordercooking system, Made for You.

Made for You, said Larry Zwain, McDonald's senior vicepresident of U.S. marketing, "gives us the platform to enhancethe quality and breadth of the menu. We will have much more food inall our events." -Reuters

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