Here's How Meta's AI Superintelligence Effort Is Different From 'Others in the Industry,' According to Mark Zuckerberg's New Blog Post In a letter published on Wednesday, the Meta CEO said that the company's goal is to bring personal superintelligence to everyone.

By Sherin Shibu Edited by Melissa Malamut

Key Takeaways

  • Meta CEO Mark Zuckerberg spelled out his vision for how AI would impact humanity in a letter published on Meta’s website on Wednesday.
  • Zuckerberg wants everyone to have superintelligent AI to help them create new products and achieve their goals.
  • The target is to empower individuals with AI, Zuckerberg wrote — not automate the workforce.

Mark Zuckerberg outlined Meta's vision for AI in a letter published on Wednesday on Meta's website that says the company's vision is to bring superintelligence, or AI that surpasses human intelligence in reasoning, memory, and knowledge, into every individual's hands. The Meta CEO stated that superintelligence has the potential to kickstart "a new era of personal empowerment" where people will have "greater agency" to shape the world.

"I am extremely optimistic that superintelligence will help humanity accelerate our pace of progress," Zuckerberg wrote in the letter.

Related: 'The Market Is Hot': Here's How Much a Typical Meta Employee Makes in a Year

Meta has made notable investments in its superintelligence push, offering some new hires over $200 million in compensation to join the effort. Last month, Zuckerberg announced the creation of a new Meta Superintelligence Labs team, which featured researchers poached from leading AI companies like OpenAI, Google, and Anthropic.

In the letter, Zuckerberg wrote that at Meta, the target is not to automate or change the workforce, but "to bring personal intelligence to everyone" first, and give individuals the power to change their own lives with it. He wrote that "personal superintelligence" would be the most useful tool to help people create and connect, allowing them to achieve their personal goals.

This vision, he wrote, differs from "others in the industry" who suggest that superintelligence should first automate all work, and "then humanity will live on a dole of its output."

For example, Tamay Besiroglu, the CEO of Mechanize, an AI startup backed by Google, told Business Insider earlier this month that the company aims to use AI to automate every job, starting with software engineering.

Meanwhile, other industry leaders have indicated that AI will impact the workforce, transforming the types of jobs that are required. Amazon CEO Andy Jassy told CNBC last month that AI would result in "fewer people doing some of the jobs that are being done today and more people doing other types of jobs." Plus, Nvidia CEO Jensen Huang predicted this month that AI would change "100% of everybody's jobs."

Meta CEO Mark Zuckerberg. Photo by Steve Granitz/FilmMagic

Zuckerberg also predicted in the letter that personal devices like AI glasses would become humanity's "primary computing devices" because they can "see what we see, hear what we hear, and interact with us throughout the day."

Related: Meta Takes on ChatGPT By Releasing a Standalone AI App: 'A Long Journey'

Meta is a market leader in smart glasses, holding over 60% of the global market share last year. Since debuting in October 2023, the $299 Ray-Ban Meta glasses have sold more than two million pairs, with sales tripling in the first half of this year compared to last year.

The company is developing new products, too. Meta introduced its $499 Oakley Meta AI glasses last month, and high-fashion Prada AI glasses are planned for the future, per CNBC.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

Related: Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Baby Boomers Over 75 Are Getting Richer, Causing a 'Massive' Wealth Divide, According to a New Report

A new paper outlines the three factors driving the generational wealth divide. Here's how some baby boomers keep getting richer.

Growing a Business

Your Startup Seems On Track — But An Invisible Growth Blocker Says Otherwise

Your startup may seem on track, but an invisible growth blocker in your tech or team could be quietly holding you back from scaling successfully.

Business News

Starbucks Bets Big on Protein Cold Foam, Protein Lattes Hitting Menus This Month: 'Growing Consumer Demand'

Starbucks announced on Tuesday that the coffee giant is "all in" on protein.

Business News

CEO Apologizes for Viral Hat-Stealing Moment at the U.S. Open: 'Extremely Poor Judgment and Hurtful Actions'

A Polish CEO has apologized for the caught-on-camera incident and said it was not his "intent to steal away a prized memento from the young fan."