In Whom We Trust Entrepreneurs' best advisors can be found close to home.
By Jake Kilroy
Opinions expressed by Entrepreneur contributors are their own.
You can't always turn to your accountants or lawyers for advice. We asked a few entrepreneurs to shine light on their guiding lights.
Heather Allard, 38; 2 Virtues Inc., an infant and toddler sleepwear company in Providence, Rhode Island, projects sales of $500,000 for 2008: "I usually talk to my husband after discussing things with my mother. Aside from being my mother, she is a surprisingly savvy woman who sees things objectively."
Donna Maria Coles Johnson, 45; Indie Business Media LLC, a network of business services and resources based in Charlotte, North Carolina, Projects sales of $275,000 to $300,000 for 2008: "[My brother] supports me when I do well and tells the truth when I screw up. He always takes my phone calls, even when he's in a meeting, and he has been a good shoulder to cry on."
Jeff Cannon, 42; The Cannon Group, an integrated communications firm in New York City, Projects sales of $1.5 million for 2008: "[My wife] is an accomplished business executive with real experience. She gives me honest feedback and will tell me when an idea is bad. I rely on her for a wide range of elements in my life and receive unbiased, straightforward responses."
