People Have Mixed Reactions to Apple's New iPhone 16 Lineup Dismissive, admiring, humorous — the iPhone 16 sparked it all.

By Sherin Shibu Edited by Melissa Malamut

Key Takeaways

  • Apple markets the new iPhone 16 as built for AI.
  • The phones have a new physical Camera Control button to take pictures more easily and Visual Intelligence so that the camera will better understand images.
  • Social media had humorous, adoring, and dismissive takes on the new iPhone.

Apple just announced its first AI-centered iPhone.

Apple introduced its new iPhone 16 lineup on Monday, with the usual Plus, Pro, and Pro Max variations, highlighting that the phones are compatible with AI-powered features like AI writing to help draft emails and texts. The phones include a new physical Camera Control button, right below the power button, to make taking pictures easier.

Related: Here's Why Apple's Slow and Steady Approach to AI Could Be Beneficial

Visual Intelligence is also a standout feature. iPhone 16 users can take pictures with Camera Control to capture details from a flyer, for example, or to learn more about a local restaurant.

The phones also have "a big boost in battery life" and better performance thanks to a new chip, Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing, said in a press release. Pre-orders start on Friday; the phones start to ship out on September 20.


iPhone 16. Photo by Nic Coury / AFP

Social media had humorous, adoring, and dismissive takes on the new iPhone. Some users praised the iPhone's new user interface, especially the camera button and visual intelligence, while others took issue with Apple making changes they deemed incremental.

The new Apple iPhone 16 Pro starts at $999, and the iPhone 16 Pro Max starts at $1,199.

Related: Apple Adds AI Writing Tools to the iPhone 16. Here's Why That Could Be a Problem.

Here are some of the immediate reactions:
Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

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