Google Reportedly Preparing to Sell Mobile Phone Plans Directly to Customers To do so, the tech giant apparently has struck deals with Sprint and T-Mobile.

By Reuters

This story originally appeared on Reuters

Google Inc is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, The Information reported, citing people familiar with the matter.

Google is expected to reach deals to buy wholesale access to Sprint and T-Mobile mobile voice and data networks, making it a mobile virtual network operator, the technology news website said.

The project, codenamed "Nova", is expected to be launched later this year, The Information said.

Google was considering launching mobile phone plans for markets where it sells Google Fiber Internet service, according to the report.

It was not clear how widely Google plans to offer the wireless service, how much it would cost or which mobile device manufacturers, if any, have already agreed to work with Google for its new service.

Google, T-Mobile and Sprint could not be immediately reached for comment.

(Reporting by Sai Sachin R and Sneha Banerjee in Bengaluru; Editing by Ken Wills)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Leadership

I Had the Right Answer in a Room Full of Decision-Makers — But No One Backed Me Until I Did This

Technical skills will get you in the room — but it's your ability to translate complexity into clarity that drives real influence and impact.

Business Solutions

Save $80 on Lifetime Access to the Latest MS Office Apps

New features, modern design, and lifetime ownership for $169.97.