Google Is Adding Spam Detection and Verified Business SMS to Messages So you know that appointment confirmation isn't spam.

By Christine Fisher

This story originally appeared on Engadget

Google via engadget

Businesses often send one-time passwords, account alerts and appointment confirmations via text. But if you've ever received one of those, you know they tend to come from a random number, and bad actors can take advantage of that by disguising phishing scams as one of those messages. To protect users, Google will soon verify SMS messages from registered businesses.

When you receive a message from a verified business, you'll see the company name, logo and a verification badge in the message thread. Businesses must sign up to use Verified SMS, and so far, 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi are on-board. Verified SMS is rolling out gradually in the US, Brazil, Canada, France, India, Mexico, Philippines, Spain and the UK.

Google is also adding real-time spam detection. When Google suspects a message is phishy or garbage, it will show a spam warning in Messages. You can help improve the feature by reporting spam texts and vouching for texts from legitimate businesses.

Image credit: Google

All of this is in addition to the Rich Communication Services (RCS) that Google introduced last month. Thanks to that feature, Android users in the US can get added Messages perks, like being able to chat over Wi-Fi, send high-quality messages and get read receipts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Thought Leaders

Cultural Fit Can Make or Break an M&A Deal

One of the most critical components for success -- cultural fit -- often falls by the wayside.

Business News

This ChatGPT Agent Predicted a Viral Trend in 15 Minutes — Then My Content Took Off

Most creators are still guessing what to post. I used ChatGPT's new Agent to predict what would go viral — and it took off in just 48 hours.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Productivity

You Can't Beat Procrastination With Time Management or Productivity Hacks. Here's What Actually Works.

Procrastination isn't about time — it's about emotion. Here's how to work with your brain to navigate emotions and overcome procrastination.

Business News

OpenAI Is Creating a LinkedIn Competitor to Help You Find a Job

OpenAI's soon-to-be-released Jobs Platform matches candidates to companies using AI.