Glass to Exit Google X, Report to Nest's Tony Fadell The unit will exit Google X to stand on its own. Ivy Ross, its leader, will report to Nest co-founder and CEO Tony Fadell.

By Adam Lashinsky

This story originally appeared on Fortune Magazine

Nest co-founder and CEO Tony Fadell is adding to his responsibilities Google Glass, which Thursday is exiting the experimental Google X unit that birthed it, Fortune has learned.

Fadell sold his company a year ago to Google for $3.2 billion but agreed to continue running it. Nest makes Internet-connected thermostats and smoke detectors. Following its acquisition by Google, Nest acquired connected camera maker Dropcam for $555 million.

Fadell will oversee the group responsible for Google Glass, the $1,500 wearable computer mounted on an eyeglass frame. (Glass has been widely mocked in San Francisco and elsewhere and gave rise to the term "Glasshole," used to describe a person so enamored with new technology that they ignore the world around them.) The unit is run by Ivy Ross, who reports to Fadell. A former Apple executive most closely associated with the creation of the iPod, Fadell is not relinquishing his responsibilities at Nest, which he co-founded in 2010 with Matt Rogers, his former intern at Apple. Glass will remain within Google and not become a part of Nest.

The new duties mark an interesting turn of events for Fadell, who has surprised some observers by remaining with Google following his company's acquisition, which made him a billionaire. Responsibility for such a high-profile project—and one closely associated with Google co-founder Sergey Brin—confirms Fadell's position as trusted advisor to CEO Larry Page.

As for Glass, the group expects to wind down its nearly two-year-old Explorer program in the coming months as it continues work on the next generation of the product. Though some reports suggest that the product has lost momentum, Google maintains that its graduation from Google X is a positive sign and a step toward commercial viability.

Adam Lashinsky covers Silicon Valley and Wall Street for Fortune magazine and is the author of Inside Apple: How America’s Most Admired – and Secretive – Company Really Works.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

This Is the Marketing Strategy Every Small Business Can Afford

Discover why localizing your marketing and services is crucial for small business success today.

Growing a Business

When Your Company Is Growing Fast, Your Culture Is at Risk. Here's How to Protect It.

If you're not careful, your core business culture and brand identity can get mucked up amid periods of rapid expansion and growth. The good news is it doesn't have to be this way.

Growing a Business

Daymond John Says This Misconception About Starting a Business Is Holding People Back

The People's Shark shares his best advice for finding the right partners to help overcome business struggles in uncertain times.

Health & Wellness

I Built a Routine That Keeps Me Energized as a Founder — Here's What Works

Here is my personal framework of habits, routines and tools that help me prevent burnout, stay energized and thrive as a startup founder.