'Futures Are Intertwined': Elon Musk xAI Buys His Own Social Media Platform, X, in a $33 Billion Deal The deal values xAI at $80 billion and X at $33 billion.

By Sherin Shibu Edited by Melissa Malamut

Key Takeaways

  • Elon Musk stated in a post on X on Friday that xAI had acquired X for $33 billion.
  • Musk said that the move would officially combine the data and talent of the two companies.
  • X and xAI have a combined value of $113 billion.

Elon Musk announced on Friday that xAI, his AI startup, had acquired X, his social media platform formerly known as Twitter, in an all-stock transaction combining two of Musk's highest-profile companies.

In a post on X, Musk wrote that the deal values xAI at $80 billion and X at $33 billion, giving the two companies a total value of $113 billion. The new joint entity will be known as XAI Holdings, per Bloomberg.

The goal of the acquisition is to build a social media site with advanced AI features. In other words, Musk claimed that xAI's acquisition of X will allow xAI to bring advanced "smarter, more meaningful" AI experiences to X's more than 600 million active users.

Related: Elon Musk's Newest AI Chatbot Outperformed ChatGPT in One Key Area

"xAI and X's futures are intertwined," Musk wrote in the X post, which has garnered more than 55 million views. "Today, we officially take the step to combine the data, models, compute, distribution and talent."

xAI and X have been slowly integrating for years. According to Bloomberg, xAI has reportedly used data from X to develop its flagship product, an AI chatbot named Grok that sets itself apart from competitors like ChatGPT and Gemini by incorporating sarcasm and humor. Premium X users were the first to access Grok on X in December 2023.

X and xAI are both private companies, so no details of the deal were made public except for Musk's post.

Related: Elon Musk Releases the AI Model Behind Grok, a Competitor to OpenAI's ChatGPT

X is an established social media company with over 2,000 employees and an expected U.S. ad revenue of $1.31 billion this year, a 17.5% yearly increase. Musk bought the company, then called Twitter, for $44 billion in October 2022. Since then, Twitter has rebranded to X, implemented cost cuts, and added new features, including a subscription service.

Musk founded xAI in March 2023 to understand the universe, the company's website says. The AI startup raised $6 billion in December and unveiled Grok 3 last month.

Grok is available on web browsers and mobile devices, but it is also integrated into the X platform. X users can use Grok to ask questions, brainstorm, and solve problems by visiting x.com or the X app on iOS or Android and clicking the Grok icon in the navigation bar.

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

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