For Subscribers

Dial Away Long distance for one flat fee? Call it a deal.

By Mike Hogan

Opinions expressed by Entrepreneur contributors are their own.

With Baby Bells asleep at the switch lo these many years, cell phones have become the first choice for long distance. But exceed your minutes and that next cell bill could be an eye-opener.

How about a little insurance? MagicJack, a USB stick, serves up all the long distance you can use for $40 the first year and $20 per year thereafter. Dial all-VoIP, all the time from your desktop PC, or stash the matchbox-size device in your briefcase and plug in while on the road.

To set it up, plug MagicJack into any USB port on any broadband-equipped PC, plug any handset's phone cord into the other end, and in 10 to 15 minutes, it configures itself. A slick little softphone/ message center loads for those who like on-screen dialing and headsets; a Microsoft Outlook utility uploads your contacts to the hardware. Another useful feature: the ability to forward calls to five landline or cellular numbers simultaneously.

With MagicJack, you get a new number to receive calls; every area code is available, as are most local exchanges. Create a local business presence in distant cities by choosing a local number. Calls travel the high-quality network of MagicJack's parent, YMax Communications, which has a local presence in most metropolitan areas. The private network helps improve call quality and reduces termination costs, letting MagicJack carry that low price tag.

When unplugged from a PC, the device leaves no contacts or other personal settings behind. Calls between MagicJack numbers are completely free, and dialing the U.S. or Canada from overseas using a MagicJack with a North American number is toll free. My last cell phone call from California to Canada put a $50 surcharge on my bill. That call alone would have bought me a MagicJack.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.