'I Need the Help': Frustrated Manager Offers to Hire Customers on the Spot to Help Curb Long Lines A TikToker is going viral for documenting a hectic scene inside of a Dollar Tree.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Getty Images

Waiting in long shopping lines can be extremely frustrating, especially as the holiday season rolls in, and staffing shortages can make already busy stores take even longer to serve their customers.

Just how bad has it gotten?

One Dollar Tree store is going viral after a shopper filmed a video of disgruntled customers waiting in a line that grew so unwieldy the manager offered to give anyone standing there a job right on the spot.

In a video viewed over 528,000 times, a TikToker named Kensha documented a hectic scene inside her local Dollar Tree when one customer started complaining and saying that the store needed to open another cash register.

"I'll hire you on the spot," the manager tells the customer. "Can you ring? I need the help. I don't have enough people."

@mixedbeautty #dollartree ♬ original sound - ₖₑₙₛₕₐ

The manager then points to the hiring sign and throws his hands up in frustration.

Many took to the comments, offering support to the stressed-out manager and saying that the customers should be more supportive.

"Y'all need to be patient !! A lot of retail stores are short staffed!!! You either wait or leave," one user said. "Y'all shall b glad someone showed up and it's open."

"He's adorable! Poor guy. He needs help," another said. "So many stores need help."

Related: The Labor Shortage Is Only Getting Worse. What's Causing It and How Can I Avoid Losing Staff

Sign of the times

The disheartening clip highlights the widespread staffing shortage issues in the U.S. A recent report by CNBC found that the department of labor has around 5.5 million more retail job vacancies than it does people available to work those jobs.

As of January 2022, it was estimated that Dollar Tree employed 211,000 people in over 7,890 locations.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.