For Subscribers

Where Am I? With GPS, you'll never have to wonder again.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Mobile warriors can't afford to get lost on the way to abusiness meeting, and it's no fun circling around looking forthe hotel you booked for the night. A Global Positioning System(GPS) makes sense for entrepreneurs on the road or their on-the-gosales forces. The technology has been around for awhile, but nowit's more popular, user-friendly and affordable (basic GPSdevices can cost less than $100). ABI Research, a technology marketresearch firm, sees the market for GPS hitting $22 billion by2008.

One full-featured system is Belkin's $299 (all prices street) BluetoothGPS navigation system. It works with your laptop or Pocket PC toprovide navigation with visual and voice prompts. All-in-onedevices that don't require external hardware are alsoavailable. Garmin is a major manufacturer of GPS devices for alluses. Its $550 iQue 3600 integrates GPS with a Palm OS handheld, aconvenient two-for-one bundle for mobile entrepreneurs.

A growing business use for GPS is keeping track of company cars.You can make sure they're going where they're supposed toand aren't taking any side trips. A GPS system with all thebells and whistles isn't cheap, but businesspeople who arealways on the go and covering new ground can justify theexpense.

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