Put It There This entrepreneur will never find his pockets empty--no matter how many of them he has.
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Vital Stats: Scott Jordan,38, founder and CEO of Scott eVest LLC
Company:: clothing andlicensing company featuring a line of vest/jackets with 16 to 22pockets that discreetly hold tech gadgets
2003 Sales Projections: $5million
Weighed Down: "I waspracticing law and commuting back and forth, carrying the thingsthat most businesspeople carry with them nowadays-PDA, cell phone,an expandable keyboard. Working in a business casual environment, Iwould wear sports jackets just to have the extra pockets to put mystuff in. I started asking around and found the need for morepockets was common."
"All my friendstold me it was ridiculous--'You're a lawyer, practicelaw' and 'What's a nice Jewish boy like you doing inthe shmatte business?'" |
(Un)orderly Fashion: Nowselling through www.scottevest.com, Jordan was initially wary ofe-commerce when he started the company in 2001. "On the day[the site] went live, a Web site referred to it, and I got 50,000hits and more than 100 orders. I didn't even have amanufacturer lined up. I had six samples. I had to juggle betweensending them to retailers, catalog companies and Asia forproduction pricing. Each one was like gold to me."
Apparel Appeal: On exhibitat Disneyland's Tomorrowland, the Scott eVest has appeared onER and HBO's The Wire. "Every other day, Iget a call from a branch of the military, CIA, Secret Service, INS.I'm told the president got one with the presidential seal onit."
