Apple Launches a 15-Inch MacBook Pro With 'Force Touch' and An Updated iMac The Mac lineup gets some new additions.

By Jacob Kleinman

This story originally appeared on TechnoBuffalo

startupstockphotos.com

Apple announced two exciting changes to its Mac lineup today. The company is rolling out an upgraded 15-inch MacBook Pro with a Force Touch trackpad. It's also offering a cheaper version of the Retina iMac.

The upgraded MacBook Pro doesn't just add a new trackpad. It also offers 2.5 times as much flash storage, an extra hour of battery life (bringing that up to 9 hours of web browsing), and a faster performance overall thanks to AMD Radeon R9 M370X graphics. All that new hardware comes at a price though, and the upgraded laptop now costs between $1,999 and $2,499 depending on your exact configuration.

"The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display," said Apple's marketing chief Phil Schiller. "Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we've ever made."

Speaking of which, the new Retina iMac offers the same stunning display for as little as $1,999 by replacing Apple's Fusion drive with a standard 1TB option. Meanwhile, Apple's higher end 27-inch desktop has also dropped in price from $2,499 to $2,299.

Apple's online store has already been updated to reflect the change. You can head over now to check out the new Mac options for yourself.

When Jacob Kleinman isn't writing mobile news for TechnoBuffalo he's covering tech events in New York, weaving through traffic on his bike or hunting down his next slice of pizza. He lives in Brooklyn, NY.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.