Amazon Will Now Pay Customers for Defective Products Starting Sept. 1, the company will pay out valid claims of up to $1,000 at no cost to sellers, but can intervene if sellers are unresponsive.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

Amazon.com Inc. announced Tuesday a new plan to pay customers who suffer injuries or other damages from defective products others sell on the platform.

Starting Sept. 1, Amazon will pay out valid claims of up to $1,000 at no cost to sellers, but can intervene if sellers are unresponsive.

The move "better protects Amazon customers and sellers," according to the company, but it also better protects Amazon itself.

Related: Amazon will give 10 dollars to users who register the palm of their hand

The new policy follows years of consumers suing the e-commerce giant over defective or dangerous products purchased from online sellers. The policy is designed to reduce that litigation, although courts have tended to side with Amazon and agree that sellers are responsible for the goods they provide.

One state appellate court in California said last year that Amazon could be liable for goods it stores and ships using its Fulfillment by Amazon program.

Tuesday's announcement also included Amazon Insurance Accelerator, a group of insurance providers that sellers can use if they want to.

There is an update to policy requiring them to get product liability insurance.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.