10 Ways to Write Content That Ranks High on Google Please customers and search engines alike when you apply these tips to your content.

By Kristin Piombino

This story originally appeared on PR Daily

mindtouch.com

Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms?

Thankfully, we no longer have to choose. According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content--as do, obviously, your readers. Besides, what's the point of landing a high Google rank if your content won't turn people into customers?

The graphic goes on to explain 10 ways you can ensure your content will land a top spot in Google's search results. Here are a few of them:

1. Forget about keyword density. Google will pick up on keywords, but there's no evidence that cramming them in will help your rank.

2. Write long, quality content. Most of the content that makes it to the first page of Google has more than 2,000 words. Long articles also tend to see more shares than shorter ones.

3. Answer customer questions. If a prospective customer has questions about your product or service, he will probably type it into Google. Write content that answers those questions, and he will visit your site. Plus, if your answers are better than those of your competitors, you may land a new customer.

4. Get more social media shares. The more shares your content gets, the more relevant and popular it will seem to Google.

See the full list of tips below:

Click to Enlarge+

10 Ways to Write Content That Ranks High on Google

Source: Content Verve

Kristin Piombino is associate editor of Ragan.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.