Laura Ries

Bio

Laura Ries is a leading marketing strategist, bestselling author and television personality. For over three decades, Laura has run RIES, a consulting firm founded with her late father Al Ries, the pioneer of positioning. Her most recent book is Strategic Enemy.

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Latest

Marketing

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Marketing

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.

Marketing

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.

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