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Marketing

India's Influencer Marketing Will Shoot Up To 34 Billion By 2026

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Technology

All About Google's New Wallet App That's Launched In India

India now has the new Wallet app from Google, which it announced on Wednesday. Google Wallet serves as a central location for customers' everyday essentials by storing tickets, cinema tickets, loyalty cards, and digital auto keys.

Lifestyle

5 Indians Who Claimed The 2024 Met Gala

Five Indians who were accepted to the Met this year went above and above with their appearances, even in spite of the problem of deepfake photos. A few made history, while the rest guaranteed to astound the audience with their flawless couture ensembles.

News and Trends

Ananya Birla Shares Her 'hardest decision': Quits Music To Concentrate On Business

The head of the Aditya Birla Group, Kumar Mangalam Birla's daughter Ananya Birla, announced she was giving up music. It was time to focus on business, she wrote.

Technology

Google's AI Gemini Now Integrated In Chrome

The desktop Chrome browser now includes Gemini integration, according to Google. With the most recent upgrade, users may now access the AI-chatbot right from the desktop Chrome address bar thanks to Gemini support.

News and Trends

L&T Collaborating With FORVIA To Development Engine Technologies

A strategic partnership representing a contract of about 45 million was signed by L&T Technology Services and FORVIA, the seventh global automotive supplier, for the development of engine technologies for ultra-low emission and clean mobility.